We hear a lot about emotional intelligence. 80% of humans have the same emotional makeup. That means access to nearly the identical primal buttons in every human being. And by using technology,psychology and creative magic, we set out to stimulate those buttons, to reach the client's intention for the end user experience. In short, Emotional Math is our process of intentionally designing media to trigger an emotional result and a subsequent call-to-action from the deliverables.

 

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