obé fitness
MAKE YOUR MOVE
Another in a series of promos we did for obé. The Brooklyn-based online fitness company uploaded their footage to the cloud - and we cut it in the great outdoors while hanging out alongside the Ventura River in California!
Technology blows my mind.
The Emotional Mathematics Agency
Celebrating 20+ years of amazing clients and sizzling deliverables!
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obé fitness
PROMOTIONAL VIDEO
Another in a series of promos we edited for obé. The Brooklyn-based online fitness company uploaded their footage to the cloud - AND we cut it in the great outdoors while hanging out alongside the Ventura River in California!
THE YARDS
REAL ESTATE PROMOTIONAL VIDEO
The Cuttlefish hired Emotional Math to find a thread in the interview footage and b-roll they shot. The goal was to tell the forgotten history of a piece of land and its transformation to vibrancy, in about three minutes. We animated their collection of photos, bringing life to archival material.
AERIAL CINEMATOGRAPHY
SHOWREEL
Let's go up in the air.
ADVANCE AUTO PARTS
FORCE + TIME
What does zero-to-300mph in less than three seconds feel like? Advance Auto Parts wanted to showcase their dragster-racing star, Brittany Force in a series of shorts. We had a very small window to capture the team during testing and trials and were given full access. From production to post, we handled this entire job.
WU TANG CLAN
LIVE AT RED ROCKS TEASER
Director Gerald Barclay brought me in to First AD this historic production. I was also responsible for all the 360 camera and drone work. And I cut the teaser.
EDITING SHOWREEL
LET'S SEE SOME SIZZLE!
Here's a quick blast through some of the big and shiny work we've fixed,
I mean, delivered in post.
EMOTIONAL MATH is the creative studio of Dan Katz, an award-winning and multi-talented digital media artist.
As a director, Dan meets the production goals bringing his experience in post to shape an efficient, structured and nimble approach to production, allowing for creative flexibility on set, and bringing options to the edit bay.
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In post, it's been said nobody can kill a sizzle reel better than Dan. His musicality and sound design come from a history working in radio and recording studios in the Pacific Northwest. There's a natural rhythm to his cuts, with a sonic awareness, that hooks viewers in deep, and fast.
Dan's commercial video and music work has been experienced worldwide on screens everywhere for the past 20+ years. His documentary content has moved, shocked, surprised and educated viewers. Corporate clients trust Dan to help them find the heart and the story behind the faces and the numbers.
Dan is highly collaborative, creative, responsive and brings an inventive toolbox to each project. He's worked both coasts, with seventeen years in NYC, and ten in Los Angeles, so he knows what it means to hustle.
But Dan's true superpower?
Empathy.
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It's at the core of his storytelling process, something he calls Emotional Mathematics: Creatively and intentionally accessing natural human emotional responses through the arrangement and presentation of pixels and sound.
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What do you want your audience to feel?